18 people in 12 countries stepped forward to share their stories, to speak out and to bare all.

By partnering with award-winning professional photographer Rick Guidotti of Positive Exposure^® we capture the spirit of Skin to live in and show what it means to people living with chronic spontaneous urticaria (CSU) and psoriasis.

Our Skin Impressions Ambassadors discuss the impact their skin has had on their lives, and how they have learnt to overcome it. They share their stories in a way that shows them regaining confidence, restoring strength and rediscovering themselves, to inspire others that a severe skin condition does not have to hold you back.

Together we want to help break down the barriers that prevent people with severe skin conditions from living their lives to the fullest. We need to remove misconceptions surrounding severe skin conditions and change how we view people living with these diseases; these people are more than their medical diagnosis, they are mothers, fathers, sisters, brothers, partners, friends and colleagues. We want to help people regain their confidence and the freedom to touch, hug and embrace their loved ones, with a skin they can truly live in.